Category 50 – Other Digital Tools
New Holland Inventory Search Tool
Dealer-Focused Digital Tools That Drive Sales
About this project
The dealer-focused efforts of the New Holland Inventory Tool project have transformed how leads are captured and acted upon. Dealers now receive Salesforce-ready leads enriched with detailed customer context—models viewed, offers applied, and financing preferences—reducing time spent on qualification and enabling more targeted follow-up. Early adoption has shown higher lead-to-sale conversion rates, faster sales cycles, and stronger dealer confidence in the value of digital marketing efforts. By bridging the gap between online interest and in-person sales, the tool has become a measurable driver of dealer ROI and customer satisfaction.
Designed to Empower
The Inventory Tool gives each dealer the power of a personalized digital storefront. The same powerful technology that drives the customer-facing Inventory Tool is fully leveraged for dealers, delivering a seamless, data-driven experience tailored to their business needs. From real-time inventory visibility to integrated lead routing and localized storefronts, the system maximizes the same innovation, ensuring every dealer can compete online with the same sophistication as our national brand.
Features Built for the Dealer Network
Dealer Storefront Pages
Each dealer receives a personalized inventory storefront that showcases only their available equipment. Customers can access these pages directly from the main inventory search or by selecting “View Inventory” from the Dealer Locator, creating a seamless bridge between national visibility and local dealership engagement.
Solving the Multi-Location Challenge
For dealerships with multiple locations, the tool automatically aggregates all equipment into one unified listing page, giving customers a complete view of available inventory. Users can easily filter by individual location to see what’s in stock nearby or compare availability across branches.
Dynamic Dealer Header
Each dealer storefront features a header bar that automatically displays contact details for the closest dealership based on the user’s location. Customers can easily switch to another location if preferred, ensuring they’re always connected to the most relevant dealer for their area.
Seamless Lead Generation
Every dealer storefront is equipped with the same integrated lead form that automatically routes customer inquiries to their dealership. Leads include detailed information about the exact equipment the customer viewed, helping dealers respond quickly with personalized, informed follow-ups that drive higher close rates.
Enhanced Engagement Tracking
Behind the scenes, advanced event tracking captures phone calls and email clicks to measure true engagement—not just form submissions. This gives dealers a more complete picture of customer interest and conversion activity, even from users who prefer to reach out directly.
Dealer Performance Highlights
The Inventory Tool isn’t just transforming the customer experience—it’s driving measurable results for dealers across the network.
Engagement with dealer storefronts continues to climb, lead quality has improved dramatically, and customers are showing stronger loyalty to individual dealerships.
Together, these metrics prove the platform’s power to turn digital engagement into meaningful dealer connections and real sales opportunities.
43% increase in dealer storefront engagement
Daily interactions to view dealer inventory have climbed steadily since site launch, showing growing customer interest in connecting directly with local dealerships.
182%
increase in leads submitted to dealers since launch
1 in 3 lead submissions originate from a dealer storefront view
Dealer storefronts account for a substantial portion of total lead activity, underscoring how the tool strengthens local dealer relationships and converts online interest into direct dealer engagement.
Challenge / Opportunity
The challenge was to build a customer-facing inventory tool that didn’t just display equipment, but also integrated seamlessly into New Holland dealers’ existing Salesforce CRM. Dealers needed more than basic lead alerts—they required detailed insights into what customers were shopping for, which models they viewed, financing preferences, and promotional eligibility. The opportunity was to create a digital sales tool that provided dealers with actionable intelligence to shorten sales cycles and improve follow-up, while delivering farmers a modern, intuitive shopping experience.
Objective / Desired Response
The goal was to create a dual-purpose platform: a seamless, modern shopping experience for farmers and a powerful sales enablement system for dealers. By deeply integrating with Salesforce, the tool ensures that every lead arrives enriched with key context—equipment viewed, financing preferences, offers applied, and purchase intent signals. This reduces friction in the buying journey for customers, while giving dealers the intelligence they need to prioritize follow-up, tailor conversations, and ultimately drive measurable ROI.
Craftsmanship / Originality
The New Holland Inventory Search Tool was crafted to be more than an equipment catalog. Every feature was designed with data flow and dealer intelligence in mind: leads are automatically enriched with customer behavior data—such as specific models viewed, offers considered, and financing preferences—and delivered directly into Salesforce for immediate action. The tool dynamically adapts to dealer inventory in real time, while enhancements like bilingual support, “Best Deal” toggles, and PPP callouts create a consumer-friendly shopping experience. This blend of e-commerce usability with CRM-driven intelligence reflects originality in both concept and execution, making it a true bridge between digital marketing and dealer sales enablement.
Target Audience
The primary audience for the dealer tools portion of this project is New Holland dealers, who gain enriched, Salesforce-ready leads that include detailed customer insights such as equipment viewed, financing preferences, and promotional eligibility. These tools empower dealers with the intelligence needed to prioritize follow-up and close sales more effectively.