Category 43 – Internet Website (Owned)

Transforming Equipment Shopping with Real-Time Data

The New Holland Inventory Search Tool redefines how customers shop for agricultural equipment online. Connected directly to live dealer inventory, the site delivers an e-commerce-style experience where buyers can browse real machines, explore financing options, and submit leads in real time. Built for speed, accuracy, and seamless dealer integration, the platform turns traditional research into ready-to-buy confidence—bridging the gap between digital browsing and the dealership floor.

Beyond serving as a customer platform, the New Holland Inventory Tool functions as a complete dealer enablement system. Each dealership receives its own personalized storefront, multi-location visibility, and direct-to-dealer lead routing—all powered by live inventory data. With advanced engagement tracking and CRM integration, dealers gain richer insights, faster follow-up, and more qualified leads. The result is a digital tool that truly drives sales performance across the network.

Category 50 – Other Digital Tools

Dealer-Focused Digital Tools That Drive Sales

Category 42 – Advertising on the Web

Dynamic Product Shopping Ads

Connected directly to New Holland’s full dealer inventory database, Meta product shopping ads automatically generate thousands of real-time ads that display actual equipment available nearby. Each ad dynamically pulls live model details, pricing, and dealer offers—then intelligently geotargets users within adjustable radiuses based on dealer proximity. This always-on, data-driven approach expands reach, boosts engagement, and delivers high-quality leads to dealers ready to close.

Category 46 – Email Marketing (Singular or Series)

Personalized Email Sales Summaries That Convert

When a customer submits a lead through the Inventory Tool, an automated follow-up email instantly delivers a personalized Pre-Purchase Summary—a dynamically generated PDF that mirrors the exact machine they viewed, complete with real-time pricing, financing options, and dealer details. The same summary is shared with the dealer, ensuring both sides have identical information for faster, more informed conversations. This innovation goes beyond standard dynamic content, turning routine email communication into a personalized sales experience that drives measurable results.